Prepared for Ivo · @getrightivo
Two workouts. 11M views.Your best offer is $45.
The demand is already there: your comments are full of people asking how to get your physique. What's missing is a way to sell them more than a PDF. This is the plan to get you to $20K+ a month.
What you're working with
The last 30 TikToks, 12 Instagram reels and your YouTube channel, all from public data.
Every breakout was a teaching video
None of the product videos came close.
What you already sell
It's a real base, but nothing in it costs more than $45.
Three things holding the money back
Ordered by how much money each one costs you.
Teaching median is 6,800 views and the average is 21,600. Plug median is 2,500 and the average is 3,500. One question for you: TikTok flags 29 of the 30 as promoted. Are you boosting them, or are brands running them as Spark Ads?
Your price tops out at $45
- What's happening
- A fan who would pay $1,500 to look like you can only buy a $45 bundle, and it's permanently 50% off.
- The fix
- Add a $150/mo coaching tier and a $1,500 1:1 program above the PDFs.
Nothing catches buyers in the comments
- What's happening
- The path is bio link, then Beacons, then Whop, then checkout. There's no comment keyword, no auto-DM, no application and no email list.
- The fix
- Every teaching video ends with "Comment RIGHT." An auto-DM sends the workout, qualifies the person and makes the offer.
Plugs are pushing out your best content
- What's happening
- Two out of three posts are product plugs, and they get about a third of the views. TikTok views fell to 44K in the last 30 days.
- The fix
- Make 80% of posts teaching, and show the product inside the workout instead of posting a separate ad.
People are asking you to coach them
- What's happening
- Thousands of comments ask about form, age, timelines and pain. A PDF can't answer any of that.
- The fix
- Coaching sells to the people who are already asking.
What your comments are asking for
From your two biggest videos. Each one is a coaching question.
"Holy shit dawg what you do for chest"
"this the physique im aiming for"
"Could i achieve this build at 43"
"Why do i feel it in my arms more then my chest"
"How long till l see results?"
"I need progress in 2 weeks help plss"
To be upfront: these comments come from videos 10–13 months old. Recent posts get far fewer (the 140K push-up video got 9). Going back to teaching content is what brings these comments back.
Three ways to buy from you
Every fan who DMs gets the offer that fits them. The PDFs stay as the entry point.
Get Right Programs
- Home, Gym, Ab and Meal programs
- Offered in the DM to anyone not ready for coaching
- Make 50% off a real deadline, not the regular price
Get Right Coaching
- A custom plan in the Whop app
- Weekly check-in and form reviews by video
- Group chat with direct access to you
Get Right 90
- 1:1 transformation with weekly calls
- Custom training and nutrition, adjusted every week
- Before-and-after shoot, and the result becomes your content
- Or 3 payments of $550
The $20K month
A realistic mix after 4–6 months, not month one.
The first 90 days
I build the systems, you film and coach.
Build the offers
Coaching and Get Right 90 go on Whop with their own checkout links, plus an application form and a booking calendar.
Turn on the DM engine
Set up the "Comment RIGHT" keyword. The auto-DM delivers a free workout, asks about the goal, then offers the call, coaching or a program.
Post daily teaching content
One teaching video a day, reposted to IG. Formats that already work: comment replies, "No Gym No Problem," variations. I write the hooks.
Scale what works
Put Spark Ads behind the best teaching videos, use client transformations as content, and review the numbers at day 90.
How we'd work together
No upfront cost.
I get paid when you do.
I build everything: the offers, checkout, DM automation, application, calendar and content plan. I take 25% of new revenue only (Coaching, Get Right 90, and program sales that come through the DM funnel), tracked through their own Whop checkout links. Your current program sales, Amazon, TikTok Shop and brand deals stay 100% yours. We run a 90-day trial, then review the numbers together.